Ways to Improve Ecommerce Business through Effective Return Policy

Product return process is the hot topic in ecommerce business. Small and large businesses are implementing policies to make it easier for the customers to return the products if they have justifying reasons. Nevertheless, many of the people in ecommerce industry wonder whether making it convenient for the customers to return products can affect the business revenue. Well the answer is simple; Yes, but positively. There are many reasons that can show how positive would it be for your business if you have an effective and robust product return policy in place.

With that said, it would be worth mentioning a few ideas that can actually help you get the most of your business while having a return policy as a part of your business rule book.

Ensure accuracy of your orders

There are many instances when people got entirely wrong orders. Wrong order means the order wouldn’t have all of the contents that customer paid for, or the package wouldn’t have the items the customer gave order for, or the order is delivered to someone else (address mistake at shipper’s end).

The best way to ensure that package has accurately all of the items and that it is being delivered to the right recipient is to eliminate the manual work and use shipping software instead. With the help of shipping software, you can check the order as soon as it is entered by the customer, confirm address, quickly check the status of inventory and assign items from it instantly. After the manual work of packaging, the same software can help you in printing the slips that will help you confirm that there is everything packed properly in the cardboard boxes.

Make sure that you have clear return policy

There are some items for which return policy can’t be lenient. And there are also the products which can’t be the returned at all. Specify those items prominently on the portal that customers use to order online for your products. This mentioning will help the customers to stay away from any confusion while ordering for any product.

The return process should be convenient

According to a stat share by UPS, 53% of the shoppers have been found satisfied with the return policy of the store they shopped from. Thus, you wouldn’t really be willing to be one of those 47% infamous dealers.

The reason that finding new customers can be pretty difficult, which is evident from the tougher marketing practices to promote ecommerce businesses. Hence, a lenient return policy will help you retain your customer due to a seller-customer relationship based only on trust.

One of the best ways you can make product return an easier process for the customers is to include scan-based return labels in the packages you send to the customers. These labels provide win-win scenario for both you and the customer. The customer will have ease in returning the product and you will be charged for the return transportation of package when it is actually returned. Hence, it will be of no cost if you have printed bulk of labels.